Media/Million dollar milestone before a single step is taken

Million dollar milestone before a single step is taken

Aussies dig deep as they prepare to step up in support of kids with cerebral palsy

Will overwrite featured video.
Million dollar milestone before a single step is taken
 
Will overwrite featured image.
 

A day before the month-long activity campaign STEPtember even starts, Australians have donated an impressive $1 million to provide vital equipment, therapy and research which will be life-changing for children with cerebral palsy.

Almost 30,000 Australians will tomorrow begin the 10,000 steps a day STEPtember challenge. The Aussie-inspired campaign also starts tomorrow in the US, Canada, the UK, The Netherlands and Turkey.

But our home-grown STEPtember participants haven’t been idle whilst waiting to grab their pedometers and kick off the campaign. They’ve put their energy into fundraising, and the results have been staggering.

‘One million dollars has poured in from people supporting STEPtember teams across the country’, said STEPtember campaign manager Kate Van de Peer.

‘We have been blown away by this support, particularly when you consider that there hasn’t yet been one step taken in the month-long STEPtember challenge.

‘Thanks to this amazing generosity, we’re half way to reaching our $2 million target which is what we need to provide vital equipment like wheelchairs and communication devices, as well as life changing therapy and research to benefit the 35,000 Australians living with cerebral palsy.’

The STEPtember action starts tomorrow when all participants will fire up their pedometers and start the 10,000 steps a day challenge. More than 40 activities can also be converted into steps including cycling, rowing, surfing and going to the gym. Participants log their steps online, which moves their team up a virtual mountain.

By the end of the month, our Aussie participants will have taken a combined nine billion steps.

‘That’s a lot of steps towards helping children with cerebral palsy get the equipment and therapy they need to be independent and mobile’, Kate said. 

‘I wish all STEPtember participants good luck as they start stepping out tomorrow, and thank every single Australian who has already donated so generously.

‘We’re $1 million down, and now have $1 million to go. With the continued support of people across the country, we are well on the way to changing lives for generations to come.’

To support Aussies stepping out from tomorrow and to help us reach our $2 million target, go to  www.steptember.org.au

Released on 2 Sep 2014