Gelato giant’s sweet temptation to combat bullying
Gelato Messina launches ‘Say Hi to Cheesecake’ gelato to encourage social inclusion amongst teens
BONDI BEACH – What better way to encourage Sydney high school kids to promote social inclusion, than do it whilst enjoying what is arguably the country’s best gelato!
Gelato Messina has renamed one of its flagship gelato flavours ‘Say Hi to Cheesecake’ as part of a campaign designed to combat bullying and social isolation for students with a disability.
24 high schools throughout Sydney are taking part in ‘Say Hi’ week (Nov 3-7) which aims to remove the stigma and social disadvantage around disability in high schools through awareness, active social networks and engagement.
Gelato Messina is getting in on the act with a sweet temptation for local high school students to get involved in the ‘Say Hi’ campaign.
‘We were approached by a teacher from Rose Bay Secondary College to see if we’d join them in the ‘Say Hi’ week activities’, said Dana Newman from Gelato Messina.
‘Gelato epitomises the core values of social inclusion – it is sweet, enjoyable and extremely rewarding – so we have happily renamed one of our most popular flavours to help promote the ‘Say Hi’ campaign.
‘Our ‘Say Hi to Cheesecake’ gelato will be available at all of our stores from today until the end of next week. We’d love to see Sydney high school students coming in to share some ‘Say Hi to Cheesecake’ gelato and at the same time make new friends and promote social inclusion.’
Cerebral Palsy Alliance is coordinating the ‘Say Hi’ campaign as part of its Social Inc. program. The simple yet effective idea came from high school students themselves, who thought the best way to promote social inclusion was simply to make an effort to say hi to someone they wouldn’t normally talk to.
Individual schools are planning a variety of activities for ‘Say Hi’ week, ranging from school yard cafes, concerts, and mufti days.
The students of Rose Bay Secondary College will no doubt be heading to Messina in Bondi to enjoy the ‘Say Hi to Cheesecake’ gelato which is an indulgent peanut butter and cheesecake gelato with chocolate cookie crumbs.
Gelato Messina is also spreading the ‘Say Hi’ message via social media, and is providing one lucky school with $500 of free icecream as part of Social Inc.’s ‘Say Hi to Summer’ party which will be thrown for the school which wins the ‘Say Hi’ photo competition #socialincAU.
‘Our gelato creators and the entire Messina family are really excited to be a part of ‘Say Hi’ week and help spread the positive message about social inclusion’, said Dana Newman. ‘It’s a fun way to address a serious issue and we can’t wait to serve up loads of ‘Say Hi to Cheesecake’ gelato during the week.’
Attention media: Students from Rose Bay Secondary College are available for a photo enjoying the ‘Say Hi To Cheesecake’ gelato at midday on Friday 7th November at Gelato Messina, 6/61 Hall St, Bondi Beach.
Media Contact: Jennifer Durante – Media Manager Cerebral Palsy Alliance 9975 8758 / 0419 802 602
Released on 7 Nov 2014